General Administration of Corporate Communication

The General Administration of Corporate Communications is one of the vital drivers of the university system. It plays a pivotal role in enhancing the university's image locally and internationally, and in building effective communication bridges with the internal and external communities, in line with the university's vision, mission, and strategic objectives.

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Vision

Excellence and leadership in corporate communication, in accordance with the highest quality standards, contribute to highlighting the university's academic,

research, and societal role and enhance its position as an attractive beacon for sustainable environmental and community resources.

Message

Building an integrated corporate communications system that enhances internal and external communication and contributes to strengthening the institutional reputation through a work environment that supports creativity, organizing quality events,

and employing modern communication tools to highlight the university's identity, serve sustainable development, and achieve effective impact.

Objectives

Highlighting the university's academic, research, and community message through effective and reliable communication channels.

Develop and activate distinguished relations with the media to support the university’s initiatives and programs.

Supervising the organization of university events efficiently and professionally, and documenting them in a way that reflects the university's good institutional image.

Building and enhancing the institutional identity, and protecting the university’s reputation locally and internationally.

Strengthening partnerships with various sectors to support performance efficiency and contribute to achieving quality and sustainability.

Supporting decision makers through analytical reports and communication performance assessments, to manage expectations and risks and respond to crises.

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