The General Administration of Corporate Communications is one of the vital drivers of the university system. It plays a pivotal role in enhancing the university's image locally and internationally, and in building effective communication bridges with the internal and external communities, in line with the university's vision, mission, and strategic objectives.

The administration works to integrate media and organizational efforts by supervising official events and occasions, organizing delegation visits, maintaining ongoing communication with various segments within and outside the university, developing appreciation and commemorative gifts for university guests, and creating interactive databases for university members, thus contributing to the support of the internal communications system.

The administration also plays a key role in producing media content that reflects the quality of education, research, and community service, enhancing the university's presence in the media landscape, and building a corporate identity that reflects the university's values ​​and enhances its competitiveness through strategic partnerships and effective media relations, which enhance resource sustainability and achieve societal impact in line with the aspirations of Saudi Vision 2030.